Fashion Design, Illustration & Creative Direction
Head Instructor Jason Matlo
This comprehensive course is tailored to fashion-focused students who want to develop their design skills and is taught by top industry experts. Learn how to conceive, conceptualize and create a full fashion collection for industry presentation. Using fashion illustration techniques, you will gain skills in drawing the fashion figure, and be able to illustrate your designs on high fashion croquis, utilizing multimedia tools to implement color into the sketch. The entire fashion cycle and design process will be explored from conception, research, customer profile, and mood, to inspiration and execution. To complete the creative design process, a final 40-look collection, specific to each designer’s unique point of view, will be created in full color, with fabric swatches and technical flat drawings, presented in a professional portfolio. This course consists of Section 1 – Illustration and Section 2 – Creative Design.
SEEING THE FIGURE AS FAMILIAR SHAPES/PROPORTION
- Breaking the figure down into simple shapes
- Learning about gesture drawing and proportion
- Fleshing out the figure
- Illustrating elements such as, faces, hands and feet
- Exaggerating the figure and creating stylization drawings
- Students will learn how to render the figure in color and apply a light source (shadow). Skin tones and hair rendering will be studied and executed in both realism and stylization.
- Live model drawing
ILLUSTRATE A VARIETY OF ELEMENTS
- Learning to illustrate products such as skirts, blouses/shirt, pants and jackets
- Developing techniques to illustrate details such as lapels, collars, closures, rushing, ruffles, drape and fabric texture
- Utilizing gouache, markers and colored pencils, students will learn to render fabrics accurately, including prints in actual scale.
- Rendering details on textiles such as linen, wool, satin, leather, vinyl, sequin, lace, eyelet and fur.
- Illustrating patterns such as houndstooth, tweed, pinstripes prints, both geometric and floral
PRINCIPLES OF DESIGN
- Learning about the 7 silhouettes in fashion
- Understanding hand, fabrics, weights, seasonality, prints and print matching
- Practicing the 5:8 proportion and Golden Mean
- Analyzing rhythm and balance- symmetrical/asymmetrical, Equal and unequal rhythm, continuous line movement and unity
- Recognize and identify garment styles, names, and fashion terminology
- Learn correct names and pronunciations in the fashion industry, including designers
- Building a collection concept
- Learning effective types of research
- Creating a Brand Matrix and customer profile
- Developing a mood board for a collection
- Research and design for a target market/demographic.
FABRIC RESEARCH AND FABRICATING A LINE
- Researching textile trade shows (Premiere Vision)
- Understanding fabric agents and the role of sourcing
- Creating a cohesive fabric story
- Learn how to select appropriate fabrics for seasons and mood, and be able to swatch a collection
TECHNICAL SPEC DRAWING
- Create and hand render technical drawings for specification packages and line sheets
- Work from spec library to create new styles
COLLECTION DEVELOPMENT & PRESENTATION
- Learn how to bring all the elements of the fashion cycle together and create and draw a 40-piece cohesive collection specific to your own designer niche
- Students will create professional fashion drawings and learn how to create a professional layout of a 40-piece collection with technical drawings and fabrications, as well as a collection and designer statement.
- Students will present their final presentation to peers, the Dean of The Cut Fashion Design Academy and the course instructor.