Launch Your Line

In this comprehensive course, students learn the secrets and step-by-step tactics needed to take a brand from samples to stockists. From sourcing fabrics, working with contractors and agents, to planning a trade show, this course effectively introduces students to what is required to successfully launch a fashion business.

In this 6 week course, students will learn about:

Week 1:

  • The linear process of starting a fashion line
  • Mood boards/story boards
  • Specs/flats/what you need to go from idea to proto-type
  • Samples and patterns and their cost
  • Fabric sourcing, how to match production fabric to sample fabric
  • Licensing, trademarks, patents and all that jazz
  • The business, incorporating, accounting, the boring part of the set up!

Week 2:

  • Trade shows
  • Sourcing (fabric, notions, contractors and sewers)
  • How much it will cost

Week 3:

  • Production and how to do it
  • Cottage industry and finding manufacturers, sewers and contractors
  • Margins, mark-ups and overhead
  • Big retailers versus “mom and pop” shops
  • How selling to stores really works

Week 4: 

  • Sales
  • Sales strategy, wholesale, direct to consumer, retail
  • Your wholesale doesn’t make your retail price
  • Budget and cash flow charting
  • Calendars for production and cash flow
  • Tech drawings and a 12-month budget for sampling and production
  • Profit and loss for first year
  • Raising finances
  • Where and how to find money
  • How to evaluate your company in order to get funded

Week 5:

  • All things marketing
  • Social media
  • PR
  • SEO
  • Proper website
  • Pop-ups
  • Trunk shows

Week 6:

  • Presentation to class
  • Mood board, techs, cash flow, sales strategy, branding, profit and loss
  • How much you will really need $$ wise to launch your line

Week 7:

  • Working session

Week 8:

  • Working session

Class Details

Start Dates (choose your preferred start date):
Sunday, Sept 10

Length: 8 week

Time: 11AM-1PM

Schedule: Classes run once per week, same day and time, for the duration of the course

Class Capacity: 10 students only

Students will receive an official certificate from The Cutting Room upon completion of this course.

Students are encouraged to take this course more than once for continual business assistance and support. 

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“Launch Your Line at The Cutting Room was an excellent class, and Liza showed her expertise, know how, and generosity in every lesson. Her patience in answering questions and willingness to help students excel meant every level of expertise and experience gained valuable information.”

– Keira Danniels, Launch Your Line Graduate, Winter 2017

Liza D.

Instructor: Liza Deyrmenjian

Liza has helped hundreds of fashion and lifestyle entrepreneurs build million dollar businesses, many of which have been featured in major publications and on national television shows such as Oprah and Good Morning America. Liza knows how to get things done and make things happen.

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