What I Wish I Knew as a Fashion Design Student: By Taran Cheema

Studying at Parson School of Design for four years in New York City, definitely had it perks, however even though I was a part of their rigorous fashion design program, I wish I had learned practical business skills to become a well-rounded entrepreneur for my business, TKC Design Inc. Parson’s is known to shape innovative […]

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Object Local

Why buy local? why start a new line why why why?  Exactly. I wanted to make sure I had my ‘why’ if and when I started a line. The idea of Object Local germinated a while ago… about 5 years in fact, while still in NYC. When I moved back to Vancouver and opened The […]

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9 TIPS FOR GROWING YOUR BRAND ON INSTAGRAM

1. KNOW YOUR BRAND + CREATE CONTENT THAT YOUR AUDIENCE WILL LOVE: It’s important before starting your account to be clear on your brand identity. Who are you? What is the personality of your Instagram? What impression do you want people to get from your page? Once you have figured out your brand make sure […]

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THE PERFECT FIT

The Perfect Fit. Every label is forever in search of the perfect fit. Now more than ever the perfect fit has become the most important thing for any fashion brand. Any great design will mean nothing with a poor fit. So how do you find your brand’s perfect fit? Start where everything begins—your customer. What […]

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LEARN HOW TO SEW YOUR OWN SKIRT

  Learn how to sew your own skirt – Grab your rulers and learn how to make a Simple Skirt block with us! This easy tutorial will take you step-by-step through the process of pattern drafting a pencil skirt. Learn from our skilled team and design your own skirt. We can’t wait to see what […]

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How to Become a Bra Designer

A demi bra with dainty detailing, a stunning plunge bra in two-tone satin or a flirty with eye-catching embroidered accents — if these are the kinds of things you daydream about, you may have also entertained the thought of becoming a bra designer. Of course, pursuing such a career isn’t all bustiers and bows. Becoming […]

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How to ‘Back Into Your Costs’

What you retail your garment for has everything to do with your brand. It is not what something costs you to make. For example, if something costs Chanel $30.00 to make and with landed duty paid, they are not retailing it for $135.00. They are retailing it for over $550 because they are Chanel, and […]

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License and Permits Needed to Start an Apparel Business

At The Cut, we know starting your own apparel business can be an exciting opportunity but you have to make sure you get all the permits and licences required to operate legally in your jurisdiction . Whether you are designing clothes, selling them online, opening a retail store or operating a manufacturing warehouse, it’s essential […]

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5 Tips to Writing Content for a Fashion Brand

Fashion marketing is often a visual explosion with every dress, shoe and fall collection needing its paparazzi moment. While beautiful photos are a necessity for feeding all your content platforms, don’t forget about the power of words for building a meaningful connection with your social media audience. Words, stories, ideas and emotions engage people in […]

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5 Must Watch Fashion Documentaries

When watching a fashion documentary it can be a fun challenge to figure out which is more colourful – the clothes or the people who make them. But the best fashion documentaries are also fascinating examinations of the complicated – and very hectic – world of style and design. Here are 5 that are a […]

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